50 Cent awarded out-of-court settlement in Taco Bell lawsuit

Filed by Jessie K Powell on: November 24th, 2009 in News
Tags: 50 Cent
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Read More ]"/> Rapper 50 Cent has settled his lawsuit with US fast-food giant Taco Bell.

The hip-hop star filed his suit against Taco Bell in Manhattan last year, claiming the company had used his name and trademark without his permission to promote its low-cost menu items.

In a national advertising campaign the firm jokingly asked 50 Cent to change his name to 79 Cent, 89 Cent or 99 Cent for one day to promote its value menu.

It then sent a cheeky letter addressed to 50 Cent, whose real name is Curtis James Jackson III, to news outlets around the US.

According to Jackson’s lawsuit, Taco Bell stole his endorsement and benefited from his “mega-star” publicity without paying him a multi-million dollar fee.

Jackson was reportedly seeking $4m in damages, but both sides have agreed to keep the terms of the settlement confidential.

source: Splash News

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